Not every Antipodean / South African in the UK is the same! Check out our reader profiles and you'll understand what makes them tick and which parts of the TNT audience will respond to your brand.
Pours beers and snakies at the Walkabout Wears a Wallaby/ All Blacks jumper Doesn't mind belting out the odd rendition of Land Down Under or Slice Of Heaven when it thunders over the speakers Likes to spend money on budget travel, concerts and beer. Will most likely go home again after their working holiday visa expires.
Earns anything between £25 - £60k Uses weekends to dart across to the continent and experience different cultures. Not interested in the usual Antipodean haunts - much prefers sipping wine in Soho. Considers the UK as a hub for travel and a thriving jobs marketplace for them to earn serious money and further their careers. May stay in the UK anywhere up to 5-6 years and some will stay indefinitely.
80% of our readers list travel as the No.1 reason they came to the UKThis year, they will spend more than £30m on travelHalf of our readers take a holiday every 2 -3 months. 22% holiday once a month.74% plan to purchase a long haul flight in the next 12 months
85% of TNT readers are either working full-time, on contract or temping1/4 of our readers list career advancement as the No.1 reason they came to the UK60% had not found a job before arrival60% of TNT readers are degree qualified or higher95% of TNT readers have a passport or visa to work in the UK31% of TNT readers earn more than £30k
50% are certain or likely to buy travel insurance in the next 12 months58% require shipping information39% have used or will need international calling services39% have used or will need insurance services36% have used or will need visa services34% have used or will need shipping and freightA third have used or will need advice on tax
42% plan to purchase a property back home